Pitching Sessions

Beyond Vegan

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9/3/2022
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07:20 PM
 - 
07:30 PM

About the Session

While  advances in plant-based, precision fermentation and cell-based technologies  hold great promise, getting the majority of consumers to adopt a new food  system is not as simple as it seems. Scientists have been urging the public  to reduce meat consumption for decades, yet overall meat consumption is on  the rise. The shift to a non-animal based food system is not just a matter of  technological advances, but more a matter of public mindset.

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