2023 Conference Session

sustainable food conference with crowd seated looking at a speaker

Green Claims in the Protein Products’ Communication in the EU: Recent and Future Legal Challenges

calendar icon blue
February 23, 2023
clock icon
12:20
 - 
12:40

Speakers

No items found.
Add to Calendar
calendar icon blue
This is some text inside of a div block.
This is some text inside of a div block.

About the Session

The role of products’ impact on environment is becoming more and more important factor for the consumers’ shopping decisions. Protein products are also often labelled and advertised as being environmentally friendly or as having less negative effect.

The green communication is subject to a number of legal challenges. The EU regulatory framework for such communication is recently intensively discussed. Especially, the EU Commission proposal from 2022 to amend the Unfair Commercial Practices Directive, might result in redefining the rules for the future.

The aim of the presentation is to provide the participants with a synthetic insight into:

  • recent challenges for using green claims, especially in case of marketing protein products in different EU countries
  • potential changes in the EU regulations and their legislative status, as well as, the time perspective
  • key practical implications in case of adopting the discussed amendments
Add to Calendar
ARE YOU READY?

The Future of Protein Production LIVE!

The World's Leading Event For Sustainable Protein Production

11th - 12th October 2023 | Amsterdam
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.