Around 80% of new product launches fail, and no wonder as most brands rely on subjective information and long R&D cycles while trying to keep pace with changing consumer preferences. The capability of AI to guide development of new food and beverage products that are more attractive to consumers has potential to drive increased value throughout the supply chain and solve a myriad challenges. A key opportunity exists to curate better product recommendations for consumers, in doing so limiting decision fatigue. Integrating data-driven sensory discussions of taste and smell in the context of consumer behavior has novel applications, tremendous white space, and offers a fresh opportunity to influence the consumer experience.

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