Plant-Based Proteins

Plant Attitude Next Generation– Exploring consumer motivations for choosing plant-based

calendar icon blue
clock icon
04:40 PM
05:00 PM

About the Session

At  Givaudan, understanding the preferences and motivations of consumers is at  the center of everything that we do. In our latest and most extensive  research, Plant Attitude – Next Generation, we set out to discover what  motivates mainstream consumers to increasingly choose plant-based foods –  whether in classical retail or in foodservice.  These learnings are brought to life via  four specific ‘activators’ which we harness to co-create ideas and concepts  with high consumer appeal. In 2021, we also opened the “ZIC Protein Hub” to  accelerate product development via our holistic co-creation approach.

Add to Calendar

The Future of Protein Production Summit !

The World's Leading Event For Sustainable Protein Production

21st - 23rd February 2023 | Online
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.