Plant-Based Proteins

Plant Attitude Next Generation– Exploring consumer motivations for choosing plant-based

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04:40 PM
05:00 PM

About the Session

At  Givaudan, understanding the preferences and motivations of consumers is at  the center of everything that we do. In our latest and most extensive  research, Plant Attitude – Next Generation, we set out to discover what  motivates mainstream consumers to increasingly choose plant-based foods –  whether in classical retail or in foodservice.  These learnings are brought to life via  four specific ‘activators’ which we harness to co-create ideas and concepts  with high consumer appeal. In 2021, we also opened the “ZIC Protein Hub” to  accelerate product development via our holistic co-creation approach.

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