Who are the mainstream consumers of alt proteins going to be and why
About the Session
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- In the rapidly growing space of alternative proteins, while businesses have some understanding of the early adopters, the real question that remains is who the mass market consumers are and how best to connect with them.
In this insight-packed presentation, Kishan will share the findings from Spoonshot's AI, #foodbrain, about the key consumer segments that need to be won over for this category to realise its potential and deliver on the promise of sustainability.
After this presentation, you will understand:
1. Who the most likely mainstream audience(s) are for alt proteins
2. What their motivations are
3. How best to appeal to them
This intelligence will be built by analysing over 28K diverse external data sets and uncovering relevant connections using the domain knowledge of food science and culture.
The World's Leading Event For Sustainable Protein Production