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Meatable holds its world-first tasting in Singapore with aim to launch in 2024

Meatable holds its world-first tasting in Singapore with aim to launch in 2024

May 11, 2023

Meatable, the Dutch food-tech company that is on a mission to deliver cultivated meat at scale, has reached a major milestone in its history by holding its first-ever tasting in Singapore after receiving the Singapore Food Agency's (SFA) approval.

The SFA has stringent safety requirements to give approval for holding cultivated meat tastings, with a clear framework of criteria that companies need to meet. In the last few months, Meatable has worked in cooperation with the SFA to ensure it fulfilled all these criteria to gain approval for its first-ever tasting. This is an important step in the process for Meatable on the way to receiving regulatory approval for sale of its cultivated meat products.

Following this approval, a select group of retail partners and the Singaporean Economic Development Board (EDB) were invited to try the company's cultivated meat product, a cultivated pork sausage, featuring the pronounced pork flavor, bite, and texture that is found in traditional meat. These partners will help Meatable to develop, optimize and launch its products in restaurants and supermarkets, with the plan to have them on sale in 2024.

Karen Tay, Managing Director at Classic Fine Foods Singapore – a leading global distributor of fine food across Asia, the Middle East and the UK said, "My vision for cultivated meat is that it will become a mainstream option. Some existing processes and practices are not sustainable for the world that we live in. The Meatable sausage I tasted today was very delicious. I wouldn't have known if you didn't tell me it was cultivated meat."

"The taste and texture were great," reported Tom Gray, Commercial Director at Little Farms – Singapore's freshest grocery. "It was a very satisfying and a very interesting experience all around."

Andre Huber, Executive Director at Huber's Butchery – Singapore's premier butcher, noted, "I think cultivated meat is probably the future of meat. We had conventional, traditional meat for centuries and thankfully now we found a new way to produce meat. To help our earth, to help our future generations. I've tried Meatable's sausage and I like where it stands. It has that nice meaty texture and it clearly has that meat flavor which plant-based proteins are lacking."

As the first country to approve cultivated meat in 2020, Singapore has quickly become one of the most forward-thinking regulatory environments in the world for cultivated meat. Its 30 by 30 strategy means the country is working to build up its agri-food industry's capability and capacity to produce 30% of its nutritional needs locally and sustainably by 2030.

This also makes Singapore the perfect launch country for Meatable's first products, followed later by the USA. The tasting follows previous investments Meatable has made in Singapore's growing innovative food ecosystem, including a partnership with Esco Aster, the first and only commercially licensed cultivated meat manufacturer, and a collaboration with plant-based butcher Love Handle. The recent tasting took place at Country Foods' Experiential Centre at The Arts House (Old Parliament House), where Meatable and Love Handle are building their Future of Food Innovation Centre together in downtown Singapore.

In the coming months, Meatable will organize more tastings in Singapore and internationally, to educate future partners and consumers as well as gain learnings as a company on how to best develop and provide cultivated meat at scale.

"We were delighted to receive the exemption from the SFA to deliver our first tasting in Singapore," enthused Krijn de Nood, Co-founder & CEO of Meatable. "This marks a significant milestone for Meatable. First of all, it allows our partners to taste and experience our delicious products and secondly for us as a company, this is an important step towards regulatory approval for sales in Singapore. This is all part of our mission to satisfy the world's appetite for meat without harming people, animals, or the planet."

If you have any questions or would like to get in touch with us, please email info@futureofproteinproduction.com

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