Quorn launches two new frozen products carrying 'NaviLens' technology
As well as adding two new value-for-money choices to its popular frozen range, Quorn Tomato & Mozzarella Escalopes and Quorn Mini Vegan Sausage Rolls, the new pair of products from Quorn also feature revolutionary technology that will make the Quorn range more accessible and inclusive to blind and visually impaired shoppers.
As the first meat-free brand to adopt ground breaking NaviLens technology, these latest additions are the first of 42 Quorn products that will be rolled out with the technology over the next 12 months.
The two new products will be the first from Quorn to feature the specially developed NaviLens barcodes that will make its range more accessible and inclusive to blind and visually impaired shoppers when choosing meat free. The barcodes allow shoppers to easily access key product information and nutritional details from up to 12x farther away than standard QR codes.
“Our new Tomato & Mozzarella Escalopes and Mini Vegan Sausage Rolls are the perfect additions to our range," said Gill Riley, Marketing Director at Quorn Foods UK. "We know they’ll be a hit with shoppers who are looking for simple, tasty, swaps for meals they know and love that won’t cost the earth, quite literally. After all, Quorn is so tasty, why choose the alternative?”
“As the leading meat free brand, we want to make our products as widely accessible as possible, so that everyone can enjoy more meat free. NaviLens technology is a huge step in our journey towards making things like the weekly food shop a more inclusive and smoother experience for the visually impaired. We’re thrilled that Quorn is the first meat free brand to offer this.”
“We’re delighted that Quorn is introducing NaviLens technology onto their product packaging," stated Marc Powell, Head of Accessibility Innovation at the Royal National Institute of Blind People (RNIB). "This is a positive step in making products accessible for blind and partially sighted people, and ensuring they have the same access and choice as our sighted peers.
“Quorn are the first vegetarian food brand to introduce the technology, and we’re pleased that this will bring further choice and independence to people living with sight loss.”
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