Wild Earth announces the world’s first cell-based meat developed for dogs
Wild Earth, the cruelty-free dog food company, has announced that it has developed a cell-based meat broth topper for dogs that will be available to consumers in 2023. The cell-based chicken broth, created in the Wild Earth labs in Berkeley, California using the company’s proprietary technology, will be the first cell-based meat product to be introduced in the pet food industry.
Since its inception, Wild Earth has been committed to providing a clean protein, superfood-packed, nutritionally complete dog food produced without harming any living creature or planet earth. Cell-based meat is the next step in the company’s mission to transform the pet food industry and reduce the industry’s detrimental impact on the environment.
"Our pets’ environmental paw print accounts for 30% of meat consumed in the USA and it doesn’t have to," said Wild Earth Co-Founder & CEO, Ryan Bethencourt. "By replacing factory-farmed products with clean, sustainable, cruelty-free cell-based meat we can tackle the issues of low quality and often contaminated meat used for our pets’ food and transform the sustainability of the entire pet food industry. Cell-based meat is the future of food for us and our pets, and this development marks an important milestone in our mission to disrupt the pet food industry for the better. We walk the walk when it comes to taking steps to reduce the destructive impact the industry has on our pets’ health and on our environment."
Wild Earth saw its growth skyrocket in 2020 after closing a deal with Shark Tank’s Mark Cuban on the show and has since secured a host of big name investors, including actor Paul Wesley.
"Wild Earth has always been on the cutting edge of plant-based pet food and I look forward to seeing their continued growth as they step into the cell-based meat space," said Cuban.
The cell-based broth topper will join the company’s premium line of high-quality, nutritionally complete, 100% vegan products, developed by a team of vets and animal food scientists, including Complete Protein Dog Food and Superfood Dog Treats.
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