How much do European consumers trust alternative protein sources and products? - A deep dive analysis on the readiness to adopt a plant-based lifestyle in the EU
About the Session
Join us for an insightful talk where we will present the compelling findings of one of the largest surveys ever conducted in Europe on consumer attitudes and trust towards plant-based food as part of the €10 million EU-funded Smart Protein Project. This ambitious project, formed through a collaboration between over 30 external partners, including universities, research institutions, corporations, and NGOs, aims to develop the next generation of foods that are not only cost-effective and resource-efficient but also highly nutritious and accepted by consumers.
Europe's Meeting Place For Alternative Protein Production Solutions