This panel discussion will dive into the unique approaches the European Union USA are taking to become leaders in the alternative protein revolution. The expert panelists will explore the key differences in their infrastructure: does the EU's established food industry provide a stronger foundation, or does the USA's venture capital focus give it an edge? We'll examine 'CapEx-light' approaches, which minimize upfront investment, and how they can be leveraged for faster scaling. We'll also explore creative financing models that propel these businesses forward. But government support is crucial. We'll discuss how both regions can utilize it to overcome challenges and forge strong coalitions that unite stakeholders across the political spectrum. By fostering collaboration, the EU and US can create an environment ripe for alternative protein success.