This expert panel will tackle the affordability hurdle in the burgeoning alternative protein market, and aims to identify solutions for bridging the price gap and making alternative proteins a mainstream, affordable option for all consumers. With plant-based and cultured options gaining momentum, key industry stakeholders from food service and retail will delve into strategies to bring down costs for B2B buyers. Discussions will center on production efficiencies – optimizing manufacturing processes and leveraging novel technologies. Ingredient sourcing will be a focus, exploring cost-effective, sustainable protein sources like mycoprotein or legumes. Potential government and industry collaboration to incentivize alternative protein production will also be addressed. The panel will then shift to retail and food-service strategies for B2B partners. Creating value-added products like pre-seasoned or ready-to-cook options that compete on price per serving with traditional meat will be explored. Targeted marketing campaigns educating consumers about the environmental and health benefits of alternative proteins will be another key topic.