2024 Conference Session

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Plenary Session

Tailoring global messaging for an effective protein transition

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October 23, 2024
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About the Session

The global protein landscape is undergoing a significant shift. Consumer demand for sustainable and diverse protein sources is driving the rise of plant-based and alternative options. This presentation will delve into crafting targeted messaging strategies for B2B stakeholders across the food industry value chain. It will explore how to leverage data and consumer insights to tailor messaging that resonates with specific markets. It will also analyze the technical considerations, such as ingredient functionalities and cost optimization, for a smooth integration of these proteins into existing product formulations. By understanding cultural nuances and economic realities, we can develop effective communication strategies that promote the adoption of alternative protein solutions, ultimately accelerating a successful global protein transition.

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The Future of Protein Production Amsterdam!

Europe's Meeting Place For Alternative Protein Production Solutions

October 23 - 24 2024 | RAI Amsterdam
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